Price was the leading encouraging motivator for U.S. Americans to try a new video streaming service in the first quarter of 2021. According to the survey, females were more price sensitive when compared to men. Furthermore, the respondents who are between 35 and 44 years old were more motivated to subscribe to new VoD services by the specific content provided by the platform than other people of different ages.
Reasons for trying a new video streaming service in the United States in 1st quarter 2021
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InMobi. (June 16, 2021). Reasons for trying a new video streaming service in the United States in 1st quarter 2021 [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1245221/motivators-new-video-streaming-service-united-states/
InMobi. "Reasons for trying a new video streaming service in the United States in 1st quarter 2021." Chart. June 16, 2021. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1245221/motivators-new-video-streaming-service-united-states/
InMobi. (2021). Reasons for trying a new video streaming service in the United States in 1st quarter 2021. Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1245221/motivators-new-video-streaming-service-united-states/
InMobi. "Reasons for Trying a New Video Streaming Service in The United States in 1st Quarter 2021." Statista, Statista Inc., 16 Jun 2021, https://www.statista.com/statistics/1245221/motivators-new-video-streaming-service-united-states/
InMobi, Reasons for trying a new video streaming service in the United States in 1st quarter 2021 Statista, https://www.statista.com/statistics/1245221/motivators-new-video-streaming-service-united-states/ (last visited January 02, 2025)
Reasons for trying a new video streaming service in the United States in 1st quarter 2021 [Graph], InMobi, June 16, 2021. [Online]. Available: https://www.statista.com/statistics/1245221/motivators-new-video-streaming-service-united-states/