According to a survey conducted in the United States in 2021, about 54 percent of Millennial consumers purchase oat milk latte beverages, versus only 5 percent of Baby Boomers and Gen X consumers.
Oat milk latte and nitro/cold brew purchasers in the United States in 2021, by generation
Characteristic
Oat milk latte
Nitro/cold brew
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Brightfield Group. (May 13, 2021). Oat milk latte and nitro/cold brew purchasers in the United States in 2021, by generation [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1245022/functional-coffee-purchases-by-generation-us/
Brightfield Group. "Oat milk latte and nitro/cold brew purchasers in the United States in 2021, by generation." Chart. May 13, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1245022/functional-coffee-purchases-by-generation-us/
Brightfield Group. (2021). Oat milk latte and nitro/cold brew purchasers in the United States in 2021, by generation. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1245022/functional-coffee-purchases-by-generation-us/
Brightfield Group. "Oat Milk Latte and Nitro/Cold Brew Purchasers in The United States in 2021, by Generation." Statista, Statista Inc., 13 May 2021, https://www.statista.com/statistics/1245022/functional-coffee-purchases-by-generation-us/
Brightfield Group, Oat milk latte and nitro/cold brew purchasers in the United States in 2021, by generation Statista, https://www.statista.com/statistics/1245022/functional-coffee-purchases-by-generation-us/ (last visited August 25, 2024)
Oat milk latte and nitro/cold brew purchasers in the United States in 2021, by generation [Graph], Brightfield Group, May 13, 2021. [Online]. Available: https://www.statista.com/statistics/1245022/functional-coffee-purchases-by-generation-us/