According to a survey conducted in 2021, about 61 percent of energy drinks consumers in the United States were active on Instagram, versus some 57 percent of sports drinks consumers. However, more sports drinks consumers browsed Twitter (46 percent) than energy drinks consumers (43 percent).
Energy drink vs sports drink consumer social media usage in the United States in 2021
Characteristic
Energy drink
Sports drink
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Brightfield Group. (May 13, 2021). Energy drink vs sports drink consumer social media usage in the United States in 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1245017/energy-drink-vs-sports-drink-online-engagement-us/
Brightfield Group. "Energy drink vs sports drink consumer social media usage in the United States in 2021." Chart. May 13, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1245017/energy-drink-vs-sports-drink-online-engagement-us/
Brightfield Group. (2021). Energy drink vs sports drink consumer social media usage in the United States in 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1245017/energy-drink-vs-sports-drink-online-engagement-us/
Brightfield Group. "Energy Drink Vs Sports Drink Consumer Social Media Usage in The United States in 2021." Statista, Statista Inc., 13 May 2021, https://www.statista.com/statistics/1245017/energy-drink-vs-sports-drink-online-engagement-us/
Brightfield Group, Energy drink vs sports drink consumer social media usage in the United States in 2021 Statista, https://www.statista.com/statistics/1245017/energy-drink-vs-sports-drink-online-engagement-us/ (last visited August 25, 2024)
Energy drink vs sports drink consumer social media usage in the United States in 2021 [Graph], Brightfield Group, May 13, 2021. [Online]. Available: https://www.statista.com/statistics/1245017/energy-drink-vs-sports-drink-online-engagement-us/