Main areas of investment planned by European grocery retailers for 2021
Seven percent of executives working for European grocery retailers gave top priority to the digital experience of their consumers, a survey revealed. Another 29 percent of them had the opinion that the digital tools involved in shopping are going to have increased priority, and will therefore be the focus of investments planned for 2021. Investing in personnel and staff was also seen as crucial for the growth and recovery of the grocery retail sector, as seven percent of respondents assigned top priority and 43 percent of them assigned increased priority to this aspect.
