Most chosen dairy brands in rural areas Vietnam 2022, by penetration rate
In 2022, Vinamilk was the most chosen FMCG brand in the dairy and dairy substitutes category in rural areas in Vietnam, having a penetration rate of 72.3 percent, followed by Fami and Ong Tho with a penetration rate of 47.1 percent and 45.8 percent, respectively. Vinamilk is among the leading dairy brand in the country, offering a wide range of dairy products including drinking milk, formula, yogurt, and ice cream.
