Most chosen dairy brands in urban areas Vietnam 2022, by penetration rate
In 2022, Vinamilk was the most chosen FMCG brand in the dairy and dairy substitutes category in urban areas in Vietnam, having a penetration rate of 90.4 percent, followed by Ong Tho, with a penetration rate of 59.2 percent. Vinamilk is among the leading dairy brand in the country, offering a wide range of dairy products, including drinking milk, formula, yogurt, and ice cream.
