In 2023, members of the Chilean Association of Media Agencies (AAM, as abbreviated in Spanish) spent almost 84 billion Chilean pesos on social advertising online. They also invested around 73 billion and 58 billion pesos in digital display and video ads, respectively. In 2023, the internet's share in Chile's total ad revenues surpassed 50 percent for the first time.
Digital advertising spending in Chile in 2023, by format
(in million Chilean pesos)
Characteristic
Spending in million Chilean pesos
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Statista. (February 1, 2024). Digital advertising spending in Chile in 2023, by format (in million Chilean pesos) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1244818/digital-ad-spend-format-chile/
Statista. "Digital advertising spending in Chile in 2023, by format (in million Chilean pesos)." Chart. February 1, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1244818/digital-ad-spend-format-chile/
Statista. (2024). Digital advertising spending in Chile in 2023, by format (in million Chilean pesos). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1244818/digital-ad-spend-format-chile/
Statista. "Digital Advertising Spending in Chile in 2023, by Format (in Million Chilean Pesos)." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1244818/digital-ad-spend-format-chile/
Statista, Digital advertising spending in Chile in 2023, by format (in million Chilean pesos) Statista, https://www.statista.com/statistics/1244818/digital-ad-spend-format-chile/ (last visited August 24, 2024)
Digital advertising spending in Chile in 2023, by format (in million Chilean pesos) [Graph], Statista, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1244818/digital-ad-spend-format-chile/