Digital advertising spending in Chile 2023, by format

Published by
J. G. Navarro,
Feb 1, 2024
In 2023, members of the Chilean Association of Media Agencies (AAM, as abbreviated in Spanish) spent almost 84 billion Chilean pesos on social advertising online. They also invested around 73 billion and 58 billion pesos in digital display and video ads, respectively. In 2023, the internet's share in Chile's total ad revenues surpassed 50 percent for the first time.

Digital advertising spending in Chile in 2023, by format (in million Chilean pesos)

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Release date

February 2024

Region

Chile

Survey time period

2023

Special properties

based on nominal values and only among the members of the Chilean Association of Media Agencies (AAM)

Supplementary notes

Statista calculated the figures based on the source's data.

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