Aspects regarded as important when purchasing a refrigerator Japan 2022

Functions and characteristics people consider important when choosing a refrigerator in Japan as of March 2022

CharacteristicShare of respondents
Energy conservation (saving energy) 63.4%
Ease of use (position of shelves, opening direction of doors, etc.) 53.4%
Capacity of cold compartment 40.7%
Width 39%
Function of preserving freshness of food products 35.7%
Capacity of freezing compartment 34.8%
Created with Highcharts 7.2.2Share of respondents63.4%63.4%53.4%53.4%40.7%40.7%39%39%35.7%35.7%34.8%34.8%Energy conservation (saving energy)Ease of use (position of shelves, opening direction of doors, etc.)Capacity of cold compartmentWidthFunction of preserving freshness of food productsCapacity of freezing compartment
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%
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Release date

April 2022

Region

Japan

Survey time period

March 1 to 5, 2022

Number of respondents

10,082 respondents

Age group

10-79 years

Method of interview

Online survey

Supplementary notes

Survey question: "Which functions and characteristics do you consider to be important when choosing a refrigerator?"

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