Most chosen food brands in urban areas Vietnam 2022, by penetration rate
In 2022, Ajinomoto was the most chosen FMCG brand in the food category in urban areas in Vietnam, having a penetration rate of 74.3 percent, followed by Hao Hao with a penetration rate of 73.6 percent. Hao Hao is among the leading instant noodle brands in the country.