Most chosen home care brands in urban areas Vietnam 2022, by penetration rate

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
In 2022, Sunlight was the most chosen FMCG brand in the home care category in urban areas in Vietnam, having a penetration rate of 70.9 percent, followed by Omo with a penetration rate of 56.1 percent. Sunlight is a brand by Unilever, specializing in dishwashing liquid.

Most chosen FMCG brands in home care category in urban areas in Vietnam in 2022, by penetration rate

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Release date

June 2023

Region

Vietnam

Survey time period

2022

Special properties

among four key urban cities Ho Chi Minh, Ha Noi, Da Nang and Can Tho

Supplementary notes

Penetration rate refers to the percentage of households that have bought a product from a certain brand at least once.

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