Most chosen health and beauty brands in urban areas Vietnam 2022, by penetration rate
In 2022, P/S was the most chosen FMCG brand in the health and beauty category in urban areas in Vietnam, having a penetration rate of 68.7 percent, followed by Diana with a penetration rate of almost 61.7 percent. P/S is a brand by Unilever, specializing in dental care products.
