Major FMCG sales channels Philippines Q1 2024, by market share

Published by
Christy Balita,
Aug 15, 2024

As of the first quarter 2024, traditional trade held the highest market share in the fast-moving consumer goods (FMCG) sector in the Philippines at 57.2 percent. Supermarkets followed with a market share of 19.6 percent.

Leading sales channels of fast-moving consumer goods (FMCG) in the Philippines as of 1st quarter 2024, by market share

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Source

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Release date

June 2024

Region

Philippines

Survey time period

Q1 2024

Supplementary notes

The value share of direct sales and convenience stores were not provided by the source, hence the total values do not add up to 100 percent.

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Overview

5

Key segment: Food

7

Key segment: Non-alcoholic beverage

5

Key segment: Alcoholic beverage

6

Key segment: Cosmetics and personal care

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Key segment: Pet food

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Market leaders

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Brand preference

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Topics

FMCG market in the PhilippinesFood retail industry in the PhilippinesE-commerce in the PhilippinesCosmetics and personal care industry in the PhilippinesAlcoholic beverage in the Philippines
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