In 2023, members of the Chilean Association of Media Agencies (or AAM, as abbreviated in Spanish) spent almost 83.6 billion Chilean pesos on social media advertising, down from more than 84.3 billion pesos a year earlier – an annual decrease of nearly one percent. In 2023, the internet's share in Chile's total ad revenues surpassed 50 percent for the first time.
Social media advertising spending in Chile from 2018 to 2023
(in billion Chilean pesos)
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Statista. (February 1, 2024). Social media advertising spending in Chile from 2018 to 2023 (in billion Chilean pesos) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1244718/social-media-ad-spend-chile/
Statista. "Social media advertising spending in Chile from 2018 to 2023 (in billion Chilean pesos)." Chart. February 1, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1244718/social-media-ad-spend-chile/
Statista. (2024). Social media advertising spending in Chile from 2018 to 2023 (in billion Chilean pesos). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1244718/social-media-ad-spend-chile/
Statista. "Social Media Advertising Spending in Chile from 2018 to 2023 (in Billion Chilean Pesos)." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1244718/social-media-ad-spend-chile/
Statista, Social media advertising spending in Chile from 2018 to 2023 (in billion Chilean pesos) Statista, https://www.statista.com/statistics/1244718/social-media-ad-spend-chile/ (last visited December 21, 2024)
Social media advertising spending in Chile from 2018 to 2023 (in billion Chilean pesos) [Graph], Statista, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1244718/social-media-ad-spend-chile/
