In 2023, more than half (56.5 percent) of the amount that members of the Chilean Association of Media Agencies (AAM, as abbreviated in Spanish) spent on programmatic advertising went to video ads. Displays and audio respectively accounted for 43.4 and 0.1 percent of their programmatic ad expenditure that year. In 2023, the internet's share in Chile's total ad revenues surpassed 50 percent for the first time.
Distribution of programmatic advertising spending in Chile in 2023, by format
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Asociación Chilena de Agencias de Medios. (January 30, 2024). Distribution of programmatic advertising spending in Chile in 2023, by format [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1244700/programmatic-ad-spend-format-chile/
Asociación Chilena de Agencias de Medios. "Distribution of programmatic advertising spending in Chile in 2023, by format." Chart. January 30, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1244700/programmatic-ad-spend-format-chile/
Asociación Chilena de Agencias de Medios. (2024). Distribution of programmatic advertising spending in Chile in 2023, by format. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1244700/programmatic-ad-spend-format-chile/
Asociación Chilena de Agencias de Medios. "Distribution of Programmatic Advertising Spending in Chile in 2023, by Format." Statista, Statista Inc., 30 Jan 2024, https://www.statista.com/statistics/1244700/programmatic-ad-spend-format-chile/
Asociación Chilena de Agencias de Medios, Distribution of programmatic advertising spending in Chile in 2023, by format Statista, https://www.statista.com/statistics/1244700/programmatic-ad-spend-format-chile/ (last visited August 24, 2024)
Distribution of programmatic advertising spending in Chile in 2023, by format [Graph], Asociación Chilena de Agencias de Medios, January 30, 2024. [Online]. Available: https://www.statista.com/statistics/1244700/programmatic-ad-spend-format-chile/