J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDistribution of programmatic advertising spending in Chile 2024, by format
In 2024, more than half (50.9 percent) of the amount that members of the Chilean Association of Media Agencies (AAM, as abbreviated in Spanish) spent on programmatic advertising went to display ads. Video and audio respectively accounted for 48.9 and 0.2 percent of their programmatic ad expenditure that year. In 2024, the internet's share in Chile's total ad revenues surpassed 52 percent for the first time.
