In 2020, Yakult was the fastest-growing FMCG brand in urban areas in Vietnam, having a consumer reach points (CRP) growth rate of 33.3 percent, followed by Vifon with a CRP growth rate of 33.1 percent. Yakult is a probiotic milk beverage that originated in Japan.
Fastest-growing FMCG brands in urban areas based on consumer reach points (CRP) growth in Vietnam in 2020
among four key urban cities Ho Chi Minh, Ha Noi, Da Nang and Can Tho
Supplementary notes
According to the source, consumer reach points (CRP) is determined based on: how many households are buying a brand, how often and how this compares across countries, categories, competitors.
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Kantar Worldpanel. (June 16, 2021). Fastest-growing FMCG brands in urban areas based on consumer reach points (CRP) growth in Vietnam in 2020 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1244694/vietnam-fastest-growing-fmcg-brands-urban-areas-by-crp-growth/
Kantar Worldpanel. "Fastest-growing FMCG brands in urban areas based on consumer reach points (CRP) growth in Vietnam in 2020." Chart. June 16, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1244694/vietnam-fastest-growing-fmcg-brands-urban-areas-by-crp-growth/
Kantar Worldpanel. (2021). Fastest-growing FMCG brands in urban areas based on consumer reach points (CRP) growth in Vietnam in 2020. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1244694/vietnam-fastest-growing-fmcg-brands-urban-areas-by-crp-growth/
Kantar Worldpanel. "Fastest-growing Fmcg Brands in Urban Areas Based on Consumer Reach Points (Crp) Growth in Vietnam in 2020." Statista, Statista Inc., 16 Jun 2021, https://www.statista.com/statistics/1244694/vietnam-fastest-growing-fmcg-brands-urban-areas-by-crp-growth/
Kantar Worldpanel, Fastest-growing FMCG brands in urban areas based on consumer reach points (CRP) growth in Vietnam in 2020 Statista, https://www.statista.com/statistics/1244694/vietnam-fastest-growing-fmcg-brands-urban-areas-by-crp-growth/ (last visited December 23, 2024)
Fastest-growing FMCG brands in urban areas based on consumer reach points (CRP) growth in Vietnam in 2020 [Graph], Kantar Worldpanel, June 16, 2021. [Online]. Available: https://www.statista.com/statistics/1244694/vietnam-fastest-growing-fmcg-brands-urban-areas-by-crp-growth/
