Programmatic advertising spending in Chile 2018-2023

Published by
J. G. Navarro,
Feb 1, 2024
In 2023, members of the Chilean Association of Media Agencies (or AAM, as abbreviated in Spanish) spent approximately 57.5 billion Chilean pesos on programmatic advertising, up from 40.7 billion pesos a year earlier – an annual increase of over 40 percent. Overall, Chile's total digital ad spend reached almost half a trillion pesos in 2023.

Programmatic advertising spending in Chile from 2018 to 2023 (in billion Chilean pesos)

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Release date

February 2024

Region

Chile

Survey time period

2018 to 2023

Special properties

based on nominal values and only among the members of the Chilean Association of Media Agencies (AAM)

Supplementary notes

Statista calculated the figures based on the source's data.

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