Russia: social media ad spend 2028

In 2023, almost 1.3 billion U.S. dollars were estimated to have been spent on social media advertising in Russia, and increase of around 0.21 billion U.S. dollars from the previous year. The expenditure on social media ads in Russia is expected to increase gradually in the following years until 2028.

Social media advertising spending in Russia from 2018 to 2028 (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates
Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn.
Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed.
Social Media Advertising neither includes ads within online games nor revenues generated from membership subscriptions and/or premium fees.

All figures are estimate. A detailed methodology can be found in the Statista Advertising and Media Outlook.

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