Desire to improve or maintain beauty among women in Japan 2023, by aspect
In a survey conducted in August 2023 among women in Japan, 19.3 percent of the respondents stated that they strongly felt the will to spend time and money in order to improve or maintain the quality of their facial skin. More than half of respondents felt, at least to a certain extent, the desire to spend money and time to improve or maintain the quality of their facial skin, as well as their hair style.
