Programmatic ad spend as a share of total digital ad expenditure in Chile 2018-2024

Published by
J. G. Navarro
,
Feb 11, 2025

In 2024, programmatically bought ads accounted for 15 percent of the amount that members of the Chilean Association of Media Agencies (or AAM, as abbreviated in Spanish) spent on digital advertising. A year earlier, the share exceeded 20 percent. In 2024, the internet's share in Chile's total ad revenues surpassed 52 percent for the first time.

Programmatic advertising spending as a percentage of total digital ad expenditure in Chile from 2018 to 2024

CharacteristicShare of digital ad spend
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Showing entries 1 to 7 (7 entries in total)
Statistic: Programmatic advertising spending as a percentage of total digital ad expenditure in Chile from 2018 to 2024

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Release date

January 2025

Region

Chile

Survey time period

2018 to 2024

Special properties

based on nominal values and only among the members of the Chilean Association of Media Agencies (AAM)

Supplementary notes

Data preceding 2024 comes from earlier releases.

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