Social gaming platform Playtika reported 310 thousand average daily paying users in 2023, up from 314 thousand average DPU in the previous year. According to company data, this increase was mainly driven by marketing activities for their games.
Average daily paying users (DPU) of Playtika from 2018 to 2023
(in 1,000s)
According to the company: "Daily Paying User, the number of individuals who purchased, with real world currency, virtual currency or items in any of our games on a particular day. Under this metric, an individual who makes a purchase of virtual currency or items in two different games on the same day is counted as two DPUs. Similarly, an individual who makes a purchase of virtual currency or items in any of our games on two different platforms (e.g., web and mobile) or on two different social networks on the same day could be counted as two DPUs. Average DPUs for a particular period is the average of the DPUs for each day during that period."
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Playtika. (February 26, 2024). Average daily paying users (DPU) of Playtika from 2018 to 2023 (in 1,000s) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1244375/playtika-annual-dpu/
Playtika. "Average daily paying users (DPU) of Playtika from 2018 to 2023 (in 1,000s)." Chart. February 26, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1244375/playtika-annual-dpu/
Playtika. (2024). Average daily paying users (DPU) of Playtika from 2018 to 2023 (in 1,000s). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1244375/playtika-annual-dpu/
Playtika. "Average Daily Paying Users (Dpu) of Playtika from 2018 to 2023 (in 1,000s)." Statista, Statista Inc., 26 Feb 2024, https://www.statista.com/statistics/1244375/playtika-annual-dpu/
Playtika, Average daily paying users (DPU) of Playtika from 2018 to 2023 (in 1,000s) Statista, https://www.statista.com/statistics/1244375/playtika-annual-dpu/ (last visited December 23, 2024)
Average daily paying users (DPU) of Playtika from 2018 to 2023 (in 1,000s) [Graph], Playtika, February 26, 2024. [Online]. Available: https://www.statista.com/statistics/1244375/playtika-annual-dpu/