In the first half of 2022, the global viewability rate of mobile web video stood at 80.1 percent, meaning 80.1 percent of video ads displayed on the mobile web were in view in the measured period. Among the surveyed countries, four had viewability rates higher than the world's average at that time.
Mobile web video advertising viewability rates in selected countries worldwide in 1st half 2022
Characteristic
Share of ads in-view
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TotalMedios. (September 16, 2022). Mobile web video advertising viewability rates in selected countries worldwide in 1st half 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1244169/mobile-video-ad-viewability/
TotalMedios. "Mobile web video advertising viewability rates in selected countries worldwide in 1st half 2022." Chart. September 16, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1244169/mobile-video-ad-viewability/
TotalMedios. (2022). Mobile web video advertising viewability rates in selected countries worldwide in 1st half 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1244169/mobile-video-ad-viewability/
TotalMedios. "Mobile Web Video Advertising Viewability Rates in Selected Countries Worldwide in 1st Half 2022." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/1244169/mobile-video-ad-viewability/
TotalMedios, Mobile web video advertising viewability rates in selected countries worldwide in 1st half 2022 Statista, https://www.statista.com/statistics/1244169/mobile-video-ad-viewability/ (last visited August 25, 2024)
Mobile web video advertising viewability rates in selected countries worldwide in 1st half 2022 [Graph], TotalMedios, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/1244169/mobile-video-ad-viewability/