In the second half of 2022, the global viewability rate of digital ads stood at 73.6 percent, meaning almost 74 percent of display ads (banner and video) were in view in the measured period. The share was the lowest in the Asia-Pacific region, where it stood at 70.5 percent.
Advertising viewability rates worldwide in 2nd half 2022, by region
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Integral Ad Science. (May 15, 2023). Advertising viewability rates worldwide in 2nd half 2022, by region [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1244089/ad-viewability-region/
Integral Ad Science. "Advertising viewability rates worldwide in 2nd half 2022, by region." Chart. May 15, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1244089/ad-viewability-region/
Integral Ad Science. (2023). Advertising viewability rates worldwide in 2nd half 2022, by region. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1244089/ad-viewability-region/
Integral Ad Science. "Advertising Viewability Rates Worldwide in 2nd Half 2022, by Region." Statista, Statista Inc., 15 May 2023, https://www.statista.com/statistics/1244089/ad-viewability-region/
Integral Ad Science, Advertising viewability rates worldwide in 2nd half 2022, by region Statista, https://www.statista.com/statistics/1244089/ad-viewability-region/ (last visited November 22, 2024)
Advertising viewability rates worldwide in 2nd half 2022, by region [Graph], Integral Ad Science, May 15, 2023. [Online]. Available: https://www.statista.com/statistics/1244089/ad-viewability-region/
