In the second half of 2022, the global viewability rate of digital ads stood at 73.6 percent, meaning almost 74 percent of display ads (banner and video) were in view in the measured period. The share was the lowest in the Asia-Pacific region, where it stood at 70.5 percent.
Advertising viewability rates worldwide in 2nd half 2022, by region
Characteristic
Share of ads in-view
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Integral Ad Science. (May 15, 2023). Advertising viewability rates worldwide in 2nd half 2022, by region [Graph]. In Statista. Retrieved July 17, 2024, from https://www.statista.com/statistics/1244089/ad-viewability-region/
Integral Ad Science. "Advertising viewability rates worldwide in 2nd half 2022, by region." Chart. May 15, 2023. Statista. Accessed July 17, 2024. https://www.statista.com/statistics/1244089/ad-viewability-region/
Integral Ad Science. (2023). Advertising viewability rates worldwide in 2nd half 2022, by region. Statista. Statista Inc.. Accessed: July 17, 2024. https://www.statista.com/statistics/1244089/ad-viewability-region/
Integral Ad Science. "Advertising Viewability Rates Worldwide in 2nd Half 2022, by Region." Statista, Statista Inc., 15 May 2023, https://www.statista.com/statistics/1244089/ad-viewability-region/
Integral Ad Science, Advertising viewability rates worldwide in 2nd half 2022, by region Statista, https://www.statista.com/statistics/1244089/ad-viewability-region/ (last visited July 17, 2024)
Advertising viewability rates worldwide in 2nd half 2022, by region [Graph], Integral Ad Science, May 15, 2023. [Online]. Available: https://www.statista.com/statistics/1244089/ad-viewability-region/