Leading social media platforms in Morocco 2023

In the third quarter of 2023, nearly 75 percent of the internet users in Morocco used Facebook each month. Instagram was the second most popular social media platform in the country, as it was used by roughly 70 percent of the people. WhatsApp and Facebook Messenger followed, with a share of 60.8 percent and 58.3 percent, respectively. 

Social media users keep increasing

With the rising internet penetration rate and mobile internet adoption, the use of social media has increased in Morocco in recent years. In 2022, social media users in the country amounted to around 24 million. The number grew steadily in the previous years, rising from roughly 14 million in 2017. As the most popular social media platform, Facebook accounted for about 22 million users in 2022, with the number being forecast to increase to 27 million by 2025. In comparison, approximately 10 million people actively used Instagram in 2022, and it is projected to reach 15 million in 2025.

Sending messages is the primary online activity

Among the different types of social media, Moroccans regularly used instant messenger platforms, such as WhatsApp, and social networks like Facebook as of 2021. In contrast, consumer review networks and discussion forums were the least used platforms. In the same year, the most popular activities among Moroccan social media users were sending private messages, commenting on posts, liking other users’ posts, and following people. As of 2020, users in Morocco spent an average of two hours and 30 minutes per day on social media. The average time was lower than in other African countries such as Nigeria (three hours and 45 minutes) and Egypt (two hours and 50 minutes).