Distribution of SVOD viewers in the U.S. 2020-2024, by number of services

Published by
Julia Stoll,
Jul 5, 2024

In 2024, over half of American viewers watched content from three or more SVOD providers among the five largest, including Netflix, Hulu, Amazon, Max, and Disney+, up from 40 percent in 2021. The share of people that did not use any of these SVOD platforms decreased and amounted to 15 percent in 2024.

Distribution of subscription video-on-demand (SVOD) viewers in the United States from 2020 to 2024, by number of services used

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Release date

June 2024

Region

United States

Survey time period

2020 to 2024

Number of respondents

1,603 respondents

Age group

16-74 years old

Special properties

TV consumers watching at least 1 hour of TV per week & have broadband at home

Supplementary notes

Original question: "How many of the “Big 5” SVODs do you use?"
Big 5 = Netflix, Hulu, Amazon, Max, Disney+.

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Overview

8

Content

4

Subscribers

6

Platforms

8

User behavior

8

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