In the United States, TV viewers have more subscriptions to video streaming services than to multichannel TV services. In 2023, 82 percent of respondents to a survey subscribed to at least one video streaming platform, while 55 percent had an MVPD subscription. The share of vMVPD subscribers was even lower, at 17 percent. However, the use of both streaming and pay TV declined from the previous year.
Share of video streaming and multichannel video programming distributor (MVPD) service subscribers in the United States from 2021 to 2023
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Hub Entertainment Research. (May 11, 2023). Share of video streaming and multichannel video programming distributor (MVPD) service subscribers in the United States from 2021 to 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1243786/video-streaming-mvpd-services-subscription-united-states/
Hub Entertainment Research. "Share of video streaming and multichannel video programming distributor (MVPD) service subscribers in the United States from 2021 to 2023." Chart. May 11, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1243786/video-streaming-mvpd-services-subscription-united-states/
Hub Entertainment Research. (2023). Share of video streaming and multichannel video programming distributor (MVPD) service subscribers in the United States from 2021 to 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1243786/video-streaming-mvpd-services-subscription-united-states/
Hub Entertainment Research. "Share of Video Streaming and Multichannel Video Programming Distributor (Mvpd) Service Subscribers in The United States from 2021 to 2023." Statista, Statista Inc., 11 May 2023, https://www.statista.com/statistics/1243786/video-streaming-mvpd-services-subscription-united-states/
Hub Entertainment Research, Share of video streaming and multichannel video programming distributor (MVPD) service subscribers in the United States from 2021 to 2023 Statista, https://www.statista.com/statistics/1243786/video-streaming-mvpd-services-subscription-united-states/ (last visited December 22, 2024)
Share of video streaming and multichannel video programming distributor (MVPD) service subscribers in the United States from 2021 to 2023 [Graph], Hub Entertainment Research, May 11, 2023. [Online]. Available: https://www.statista.com/statistics/1243786/video-streaming-mvpd-services-subscription-united-states/