According to a survey conducted by Rakuten Insight in June 2022 in Japan, the most popular e-commerce sites were online marketplaces, with around 91 percent. Major e-commerce marketplaces in Japan include Rakuten Ichiba, Amazon Japan, and Yahoo! Shopping.
Leading types of e-commerce sites accessed in Japan as of June 2022
Characteristic
Share of respondents
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Rakuten Insight. (July 19, 2022). Leading types of e-commerce sites accessed in Japan as of June 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1243671/japan-most-used-e-commerce-site-type/
Rakuten Insight. "Leading types of e-commerce sites accessed in Japan as of June 2022." Chart. July 19, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1243671/japan-most-used-e-commerce-site-type/
Rakuten Insight. (2022). Leading types of e-commerce sites accessed in Japan as of June 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1243671/japan-most-used-e-commerce-site-type/
Rakuten Insight. "Leading Types of E-commerce Sites Accessed in Japan as of June 2022." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1243671/japan-most-used-e-commerce-site-type/
Rakuten Insight, Leading types of e-commerce sites accessed in Japan as of June 2022 Statista, https://www.statista.com/statistics/1243671/japan-most-used-e-commerce-site-type/ (last visited July 22, 2024)
Leading types of e-commerce sites accessed in Japan as of June 2022 [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1243671/japan-most-used-e-commerce-site-type/