As of financial year 2020, the digital advertising sector was among the largest emergent markets within the media industry in India, valued at just below three billion U.S. dollars. Comparatively, the out-of-home advertising market was the smallest. Forecasts for financial years 2021 and 2022 suggested that sectors such as gaming and digital advertising would grow by more than 20 percent, while the animation and OOH sectors were projected to reduce in value.
Market size of emergent segments of the media industry in India in financial year 2020, with projections from 2021 to 2022
(in billion U.S. dollars)
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India Brand Equity Foundation. (May 18, 2021). Market size of emergent segments of the media industry in India in financial year 2020, with projections from 2021 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1243617/india-emerging-media-segments-market-size/
India Brand Equity Foundation. "Market size of emergent segments of the media industry in India in financial year 2020, with projections from 2021 to 2022 (in billion U.S. dollars)." Chart. May 18, 2021. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1243617/india-emerging-media-segments-market-size/
India Brand Equity Foundation. (2021). Market size of emergent segments of the media industry in India in financial year 2020, with projections from 2021 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1243617/india-emerging-media-segments-market-size/
India Brand Equity Foundation. "Market Size of Emergent Segments of The Media Industry in India in Financial Year 2020, with Projections from 2021 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 18 May 2021, https://www.statista.com/statistics/1243617/india-emerging-media-segments-market-size/
India Brand Equity Foundation, Market size of emergent segments of the media industry in India in financial year 2020, with projections from 2021 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1243617/india-emerging-media-segments-market-size/ (last visited October 31, 2024)
Market size of emergent segments of the media industry in India in financial year 2020, with projections from 2021 to 2022 (in billion U.S. dollars) [Graph], India Brand Equity Foundation, May 18, 2021. [Online]. Available: https://www.statista.com/statistics/1243617/india-emerging-media-segments-market-size/
