According to a survey among China's lower-tier consumers in August 2020, consumers living in two-person households spent on average 1,588 yuan on fast-moving consumer goods, the highest among all household sizes. In comparison, respondents who lived in three-person households spent only 1,171 yuan monthly on FMCG.
Average monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by household size
(in yuan)
Lower-tier cities here refer to tier-3 cities and below.
The survey was conducted among 54.96 percent male respondents and 45.04 percent female respondents. More than 90 percent of the respondents aged between 21 and 50 years.
Around 75.72 percent of respondents received secondary education or below. Around 75.12 percent of respondents earned monthly salary of 5,000 yuan or below.
One yuan is equal to 0.15 U.S. dollars and 0.13 euros (as of July 2021).
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CBNData. (September 28, 2020). Average monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by household size (in yuan) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1243532/china-monthly-expenditure-on-fmcg-among-lower-tier-market-consumers-by-household-size/
CBNData. "Average monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by household size (in yuan)." Chart. September 28, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1243532/china-monthly-expenditure-on-fmcg-among-lower-tier-market-consumers-by-household-size/
CBNData. (2020). Average monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by household size (in yuan). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1243532/china-monthly-expenditure-on-fmcg-among-lower-tier-market-consumers-by-household-size/
CBNData. "Average Monthly Expenditure on Fast-moving Consumer Goods (Fmcg) among Consumers from Lower-tier Market in China as of August 2020, by Household Size (in Yuan)." Statista, Statista Inc., 28 Sep 2020, https://www.statista.com/statistics/1243532/china-monthly-expenditure-on-fmcg-among-lower-tier-market-consumers-by-household-size/
CBNData, Average monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by household size (in yuan) Statista, https://www.statista.com/statistics/1243532/china-monthly-expenditure-on-fmcg-among-lower-tier-market-consumers-by-household-size/ (last visited December 23, 2024)
Average monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by household size (in yuan) [Graph], CBNData, September 28, 2020. [Online]. Available: https://www.statista.com/statistics/1243532/china-monthly-expenditure-on-fmcg-among-lower-tier-market-consumers-by-household-size/
