Share of social group-buying WeChat Mini Program users in China 2020, by age

Published by
Yihan Ma,
Dec 20, 2024
As of the end of 2020, nearly 64 percent of WeChat community group-buying mini-program users in China aged between 19 and 35 years. Consumers aged above 46 years accounted for only 10.2 percent of the total WeChat community group-buying service users.

Distribution of community group-buying WeChat Mini Program users in China as of December 2020, by age group

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Release date

January 2021

Region

China

Survey time period

December 2020

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Mini-program platforms in ChinaAlibaba GroupInternet usage in ChinaBaidu Inc.Mobile apps in China
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