In 2022, gaming company Activision Blizzard spent approximately 882 million U.S. dollars on advertising, the company's highest ad spend yet. Whereas many industries and the related advertising and marketing budgets were affected by the global coronavirus pandemic in 2020, the gaming industry was one of the few industries that grew during the period and Activision Blizzard had increased its spending during 2020-2021 compared to 2019.
Advertising expenditure of Activision Blizzard from 2013 to 2022
(in million U.S. dollars)
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Activision Blizzard. (February 23, 2023). Advertising expenditure of Activision Blizzard from 2013 to 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1243359/activision-blizzard-ad-expense/
Activision Blizzard. "Advertising expenditure of Activision Blizzard from 2013 to 2022 (in million U.S. dollars)." Chart. February 23, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1243359/activision-blizzard-ad-expense/
Activision Blizzard. (2023). Advertising expenditure of Activision Blizzard from 2013 to 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1243359/activision-blizzard-ad-expense/
Activision Blizzard. "Advertising Expenditure of Activision Blizzard from 2013 to 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 23 Feb 2023, https://www.statista.com/statistics/1243359/activision-blizzard-ad-expense/
Activision Blizzard, Advertising expenditure of Activision Blizzard from 2013 to 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1243359/activision-blizzard-ad-expense/ (last visited December 22, 2024)
Advertising expenditure of Activision Blizzard from 2013 to 2022 (in million U.S. dollars) [Graph], Activision Blizzard, February 23, 2023. [Online]. Available: https://www.statista.com/statistics/1243359/activision-blizzard-ad-expense/
