Activision Blizzard (ABK) ad spending 2013-2022
In 2022, gaming company Activision Blizzard spent approximately 882 million U.S. dollars on advertising, the company's highest ad spend yet. Whereas many industries and the related advertising and marketing budgets were affected by the global coronavirus pandemic in 2020, the gaming industry was one of the few industries that grew during the period and Activision Blizzard had increased its spending during 2020-2021 compared to 2019.
