Video on demand (VOD) service providers' market share in Hungary 2024

Based on the data provided by JustWatch, Netflix accounted for 31 percent of the Hungarian video-on-demand market in the first quarter of 2023. Amazon Prime Video was the second most popular streaming platform, followed by HBO Max with a market share of 13 percent.

Video streaming service usage

Video-on-demand usage is still on the rise in Hungary, with more and more people subscribing to video streaming services each year. In 2021, over 20 percent of Hungarians used video streaming services on a daily basis, while another 17 percent did so every week. According to Statista Digital Market Insights, in 2022, the number of video on demand market users totaled approximately 4.7 million in the country. Moreover, by 2027, their number is expected to reach nearly 5.6 million.

Assessment of video streaming prices

Based on the results of a survey conducted among Hungarians in 2022, Amazon Prime and HBO Max were considered the most affordable video streaming services in the country. Respondents considered Apple TV+ the most expensive service, followed by netflix.