Serbia: people researching goods & services online by age

The European questionnaire on Information and Communication Technologies Data reveals that there exists a disparity between the internet usage of people from different age groups. This disparity although present in most countries, differs widely in its severity.
In 2021, 64 percent of people between 16 and 24 responded that that they used the internet to research information about goods and services online. 85 percent of users in Serbia aged between 25 and 34 relied upon the internet to find such information. While 74 percent of users between 35 and 44 responded that they used the internet to inform their purchasing decisions, 73 percent of users between 45 and 54 years of age relied on the internet for this purpose. The oldest group, aged between 55 and 64, was least likely to research goods and services online.

Share of users in Serbia that used the internet to inform themselves about goods and services from 2015 to 2020, by age group

Characteristic	16 to 24 years old	25 to 34 years old	35 to 44 years old	45 to 54 years old	55 to 64 years old
2021	64%	85%	74%	73%	45%
2020	66%	78%	70%	63%	46%
2019	56%	75%	70%	58%	42%
2018	69%	75%	75%	65%	37%
2017	67%	75%	70%	58%	36%
2015	48%	63%	67%	49%	24%

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Release date

June 2021

More information

Region

Serbia

Survey time period

2015-2019

Age group

16-64 years

Supplementary notes

*No data available for 2016

The aim of the European ICT surveys is the timely provision of statistics on individuals and households on the use of Information and Communication Technologies at European level.
Data coverage corresponds to Dataset [ISOC_BDE15CUA] code [I_IUIF] of the (Information and Communication Technologies) survey.

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