According to a survey conducted by Rakuten Insight in July 2021 in Japan, the leading incentive that would motivate Japanese consumers to try Korean beauty products was recommendations from family and friends. While 29 percent considered the opinions of family and acquaintances a stimulus to try Korean skincare, only one percent considered influencer marketing by Korean celebrities a reason to start using Korean beauty care products.
Leading incentives for trying Korean beauty products in Japan as of July 2021
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (October 11, 2021). Leading incentives for trying Korean beauty products in Japan as of July 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1243173/japan-incentives-try-korean-beauty-product/
Rakuten Insight. "Leading incentives for trying Korean beauty products in Japan as of July 2021." Chart. October 11, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1243173/japan-incentives-try-korean-beauty-product/
Rakuten Insight. (2021). Leading incentives for trying Korean beauty products in Japan as of July 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1243173/japan-incentives-try-korean-beauty-product/
Rakuten Insight. "Leading Incentives for Trying Korean Beauty Products in Japan as of July 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1243173/japan-incentives-try-korean-beauty-product/
Rakuten Insight, Leading incentives for trying Korean beauty products in Japan as of July 2021 Statista, https://www.statista.com/statistics/1243173/japan-incentives-try-korean-beauty-product/ (last visited August 25, 2024)
Leading incentives for trying Korean beauty products in Japan as of July 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1243173/japan-incentives-try-korean-beauty-product/