According to a survey conducted by Rakuten Insight in July 2021 in Japan, the leading incentive that would motivate Japanese consumers to try Korean beauty products was recommendations from family and friends. While 29 percent considered the opinions of family and acquaintances a stimulus to try Korean skincare, only one percent considered influencer marketing by Korean celebrities a reason to start using Korean beauty care products.
Leading incentives for trying Korean beauty products in Japan as of July 2021
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Rakuten Insight. (October 11, 2021). Leading incentives for trying Korean beauty products in Japan as of July 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1243173/japan-incentives-try-korean-beauty-product/
Rakuten Insight. "Leading incentives for trying Korean beauty products in Japan as of July 2021." Chart. October 11, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1243173/japan-incentives-try-korean-beauty-product/
Rakuten Insight. (2021). Leading incentives for trying Korean beauty products in Japan as of July 2021. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1243173/japan-incentives-try-korean-beauty-product/
Rakuten Insight. "Leading Incentives for Trying Korean Beauty Products in Japan as of July 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1243173/japan-incentives-try-korean-beauty-product/
Rakuten Insight, Leading incentives for trying Korean beauty products in Japan as of July 2021 Statista, https://www.statista.com/statistics/1243173/japan-incentives-try-korean-beauty-product/ (last visited December 23, 2024)
Leading incentives for trying Korean beauty products in Japan as of July 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1243173/japan-incentives-try-korean-beauty-product/
