According to a survey conducted in July 2021 by Rakuten Insight in Japan, the leading reason against the use of Korean skincare among Japanese consumers was that they did not believe that the products were better compared to other commercial beauty products. While 35 percent of respondents doubted the qualitative gains from Korean beauty, one in five did not trust the foreign brands.
Leading reasons not to use Korean skincare products in Japan as of July 2021
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Rakuten Insight. (October 11, 2021). Leading reasons not to use Korean skincare products in Japan as of July 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1243161/japan-reason-against-korean-skincare-product-use/
Rakuten Insight. "Leading reasons not to use Korean skincare products in Japan as of July 2021." Chart. October 11, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1243161/japan-reason-against-korean-skincare-product-use/
Rakuten Insight. (2021). Leading reasons not to use Korean skincare products in Japan as of July 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1243161/japan-reason-against-korean-skincare-product-use/
Rakuten Insight. "Leading Reasons Not to Use Korean Skincare Products in Japan as of July 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1243161/japan-reason-against-korean-skincare-product-use/
Rakuten Insight, Leading reasons not to use Korean skincare products in Japan as of July 2021 Statista, https://www.statista.com/statistics/1243161/japan-reason-against-korean-skincare-product-use/ (last visited August 25, 2024)
Leading reasons not to use Korean skincare products in Japan as of July 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1243161/japan-reason-against-korean-skincare-product-use/