Leading online marketplaces in Africa 2023, by monthly visits

Published by
Saifaddin Galal,
Dec 8, 2023
Jumia is the leading online marketplace in Africa. As of 2023, the number of visits on Jumia reached around 22 million per month, an impressive number compared to the other leading e-commerce platforms on the continent. The online retailer Souq (which was rebranded as Amazon), available in Egypt, registered 15.9 million visitors per month, while the South African Takealot.com followed with an average of 12.8 million monthly visits, while

Leading online marketplaces in Africa as of 2023, based on number of monthly visits (in millions)

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Release date

November 2023

Region

Africa

Survey time period

2023

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