The primary target audience for edtech startups in Latin America were professionals looking to upgrade or develop their skills, according to a 2021 survey. That year, nearly half of the responding c-level executives said that their startups served that particular group. Over four out of ten of these Latin American firms offered solutions for private schools. In contrast, 30 percent of edtech startups surveyed in the region targeted public schools.
Main target groups of educational technology (EdTech) startups in Latin America as of 2021
* Corporate training.
** The survey was conducted during the COVID-19 pandemic, with results published in early 2021. Exact date of data collection was not provided.
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LAVCA. (March 23, 2021). Main target groups of educational technology (EdTech) startups in Latin America as of 2021 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1243086/latin-america-edtech-startups-target-groups/
LAVCA. "Main target groups of educational technology (EdTech) startups in Latin America as of 2021." Chart. March 23, 2021. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1243086/latin-america-edtech-startups-target-groups/
LAVCA. (2021). Main target groups of educational technology (EdTech) startups in Latin America as of 2021. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1243086/latin-america-edtech-startups-target-groups/
LAVCA. "Main Target Groups of Educational Technology (Edtech) Startups in Latin America as of 2021." Statista, Statista Inc., 23 Mar 2021, https://www.statista.com/statistics/1243086/latin-america-edtech-startups-target-groups/
LAVCA, Main target groups of educational technology (EdTech) startups in Latin America as of 2021 Statista, https://www.statista.com/statistics/1243086/latin-america-edtech-startups-target-groups/ (last visited December 03, 2024)
Main target groups of educational technology (EdTech) startups in Latin America as of 2021 [Graph], LAVCA, March 23, 2021. [Online]. Available: https://www.statista.com/statistics/1243086/latin-america-edtech-startups-target-groups/
