According to a survey conducted in August 2023 in Japan, the leading cosmetic products purchased among female consumers were face washes. While 80 percent of women bought at least one face wash product within the last year, only around 10 percent purchased hair removal products.
Leading cosmetic products bought among women in Japan as of August 2023
Characteristic
Share of respondents
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Original question: "Please answer with the number of products you have bought of each item within the last year."
Figures represent the share of respondents who have bought the respective items at least once within the last year.
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Hot Pepper Beauty Academy. (December 7, 2023). Leading cosmetic products bought among women in Japan as of August 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1243017/japan-most-bought-cosmetics-women/
Hot Pepper Beauty Academy. "Leading cosmetic products bought among women in Japan as of August 2023." Chart. December 7, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1243017/japan-most-bought-cosmetics-women/
Hot Pepper Beauty Academy. (2023). Leading cosmetic products bought among women in Japan as of August 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1243017/japan-most-bought-cosmetics-women/
Hot Pepper Beauty Academy. "Leading Cosmetic Products Bought among Women in Japan as of August 2023." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/1243017/japan-most-bought-cosmetics-women/
Hot Pepper Beauty Academy, Leading cosmetic products bought among women in Japan as of August 2023 Statista, https://www.statista.com/statistics/1243017/japan-most-bought-cosmetics-women/ (last visited August 24, 2024)
Leading cosmetic products bought among women in Japan as of August 2023 [Graph], Hot Pepper Beauty Academy, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/1243017/japan-most-bought-cosmetics-women/