Social networking services (SNS) accounted for 41.8 percent of the expenditures on social advertising in Japan in 2023, while video sharing made up a smaller share. During that year, the total expenses on social advertising amounted to 973.5 billion Japanese yen.
Distribution of expenditure on social advertising in Japan in 2023, by ad category
The source defines social advertising as advertising placed on social media services, which refer to media (platforms) providing services that enable users to share and exchange information posted by users as content.
Categories:
SNS = social networking service platforms.
Video sharing = video sharing websites with user-submitted content.
Others = blogs, electronic bulletin boards, and other websites.
100 Japanese yen equal 0.66 U.S. dollars or 0.61 euros as of April 2024.
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Dentsu. (March 12, 2024). Distribution of expenditure on social advertising in Japan in 2023, by ad category [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1243001/japan-social-advertising-expenditure-share-by-ad-category/
Dentsu. "Distribution of expenditure on social advertising in Japan in 2023, by ad category." Chart. March 12, 2024. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1243001/japan-social-advertising-expenditure-share-by-ad-category/
Dentsu. (2024). Distribution of expenditure on social advertising in Japan in 2023, by ad category. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1243001/japan-social-advertising-expenditure-share-by-ad-category/
Dentsu. "Distribution of Expenditure on Social Advertising in Japan in 2023, by Ad Category." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1243001/japan-social-advertising-expenditure-share-by-ad-category/
Dentsu, Distribution of expenditure on social advertising in Japan in 2023, by ad category Statista, https://www.statista.com/statistics/1243001/japan-social-advertising-expenditure-share-by-ad-category/ (last visited December 31, 2024)
Distribution of expenditure on social advertising in Japan in 2023, by ad category [Graph], Dentsu, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1243001/japan-social-advertising-expenditure-share-by-ad-category/
