Performance-based advertising accounted for 84.4 percent of the expenditures on online video advertising in Japan in 2023. Reserved advertising made up a much smaller share. The total expenses on video advertising amounted to 686 billion yen during that year.
Distribution of expenditure on internet video advertising in Japan in 2023, by transaction method
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Dentsu. (March 12, 2024). Distribution of expenditure on internet video advertising in Japan in 2023, by transaction method [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1242982/japan-internet-video-advertising-expenditure-share-by-transaction-method/
Dentsu. "Distribution of expenditure on internet video advertising in Japan in 2023, by transaction method." Chart. March 12, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1242982/japan-internet-video-advertising-expenditure-share-by-transaction-method/
Dentsu. (2024). Distribution of expenditure on internet video advertising in Japan in 2023, by transaction method. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1242982/japan-internet-video-advertising-expenditure-share-by-transaction-method/
Dentsu. "Distribution of Expenditure on Internet Video Advertising in Japan in 2023, by Transaction Method." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1242982/japan-internet-video-advertising-expenditure-share-by-transaction-method/
Dentsu, Distribution of expenditure on internet video advertising in Japan in 2023, by transaction method Statista, https://www.statista.com/statistics/1242982/japan-internet-video-advertising-expenditure-share-by-transaction-method/ (last visited December 21, 2024)
Distribution of expenditure on internet video advertising in Japan in 2023, by transaction method [Graph], Dentsu, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1242982/japan-internet-video-advertising-expenditure-share-by-transaction-method/
