Performance-based advertising accounted for 578.9 billion Japanese yen of the expenditures on online video advertising in Japan in 2023. Reserved advertising made up a much smaller share. The total expenses on video advertising amounted to 686 billion yen during that year.
Expenditure on internet video advertising in Japan in 2023, by transaction method
(in billion Japanese yen)
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Dentsu. (March 12, 2024). Expenditure on internet video advertising in Japan in 2023, by transaction method (in billion Japanese yen) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/
Dentsu. "Expenditure on internet video advertising in Japan in 2023, by transaction method (in billion Japanese yen)." Chart. March 12, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/
Dentsu. (2024). Expenditure on internet video advertising in Japan in 2023, by transaction method (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/
Dentsu. "Expenditure on Internet Video Advertising in Japan in 2023, by Transaction Method (in Billion Japanese Yen)." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/
Dentsu, Expenditure on internet video advertising in Japan in 2023, by transaction method (in billion Japanese yen) Statista, https://www.statista.com/statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/ (last visited December 23, 2024)
Expenditure on internet video advertising in Japan in 2023, by transaction method (in billion Japanese yen) [Graph], Dentsu, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/
