Performance-based advertising accounted for more than 87 percent of the expenditures on internet advertising media in Japan in 2023, which made it the leading transaction method. The total expenses on internet advertising media during that year amounted to about 2.69 trillion yen.
Distribution of expenditure on internet advertising media in Japan in 2023, by transaction method
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Dentsu. (March 12, 2024). Distribution of expenditure on internet advertising media in Japan in 2023, by transaction method [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1242974/japan-internet-advertising-media-expenditure-share-by-transaction-method/
Dentsu. "Distribution of expenditure on internet advertising media in Japan in 2023, by transaction method." Chart. March 12, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1242974/japan-internet-advertising-media-expenditure-share-by-transaction-method/
Dentsu. (2024). Distribution of expenditure on internet advertising media in Japan in 2023, by transaction method. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1242974/japan-internet-advertising-media-expenditure-share-by-transaction-method/
Dentsu. "Distribution of Expenditure on Internet Advertising Media in Japan in 2023, by Transaction Method." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1242974/japan-internet-advertising-media-expenditure-share-by-transaction-method/
Dentsu, Distribution of expenditure on internet advertising media in Japan in 2023, by transaction method Statista, https://www.statista.com/statistics/1242974/japan-internet-advertising-media-expenditure-share-by-transaction-method/ (last visited December 22, 2024)
Distribution of expenditure on internet advertising media in Japan in 2023, by transaction method [Graph], Dentsu, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1242974/japan-internet-advertising-media-expenditure-share-by-transaction-method/
