Paid search advertising accounted for 39.9 percent of the expenditures on internet advertising media in Japan in 2023. It was the largest category in this regard, followed by display advertising and video advertising. The total expenses on internet advertising media during that year amounted to about 2.69 trillion yen.
Distribution of expenditure on internet advertising media in Japan in 2023, by category
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (March 12, 2024). Distribution of expenditure on internet advertising media in Japan in 2023, by category [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1242961/japan-internet-advertising-media-expenditure-share-by-category/
Dentsu. "Distribution of expenditure on internet advertising media in Japan in 2023, by category." Chart. March 12, 2024. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1242961/japan-internet-advertising-media-expenditure-share-by-category/
Dentsu. (2024). Distribution of expenditure on internet advertising media in Japan in 2023, by category. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1242961/japan-internet-advertising-media-expenditure-share-by-category/
Dentsu. "Distribution of Expenditure on Internet Advertising Media in Japan in 2023, by Category." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1242961/japan-internet-advertising-media-expenditure-share-by-category/
Dentsu, Distribution of expenditure on internet advertising media in Japan in 2023, by category Statista, https://www.statista.com/statistics/1242961/japan-internet-advertising-media-expenditure-share-by-category/ (last visited November 17, 2024)
Distribution of expenditure on internet advertising media in Japan in 2023, by category [Graph], Dentsu, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1242961/japan-internet-advertising-media-expenditure-share-by-category/
