Paid search advertising accounted for 39.9 percent of the expenditures on internet advertising media in Japan in 2023. It was the largest category in this regard, followed by display advertising and video advertising. The total expenses on internet advertising media during that year amounted to about 2.69 trillion yen.
Distribution of expenditure on internet advertising media in Japan in 2023, by category
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Dentsu. (March 12, 2024). Distribution of expenditure on internet advertising media in Japan in 2023, by category [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1242961/japan-internet-advertising-media-expenditure-share-by-category/
Dentsu. "Distribution of expenditure on internet advertising media in Japan in 2023, by category." Chart. March 12, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1242961/japan-internet-advertising-media-expenditure-share-by-category/
Dentsu. (2024). Distribution of expenditure on internet advertising media in Japan in 2023, by category. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1242961/japan-internet-advertising-media-expenditure-share-by-category/
Dentsu. "Distribution of Expenditure on Internet Advertising Media in Japan in 2023, by Category." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1242961/japan-internet-advertising-media-expenditure-share-by-category/
Dentsu, Distribution of expenditure on internet advertising media in Japan in 2023, by category Statista, https://www.statista.com/statistics/1242961/japan-internet-advertising-media-expenditure-share-by-category/ (last visited December 18, 2024)
Distribution of expenditure on internet advertising media in Japan in 2023, by category [Graph], Dentsu, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1242961/japan-internet-advertising-media-expenditure-share-by-category/
