According to a June 2021 survey of smartphone users in the United States, 42 percent of respondents changed their in-app settings when faced with too many push notifications. Roughly four in ten users reporting turning off all the notifications for the app in the same situation, while less than one in ten reported deleting the app from their mobile devices altogether when faced by the same situation.
Reactions of smartphone users in the United States when receiving too many push notifications from mobile apps as of June 2021
Characteristic
Share of respondents
Change the settings of some notifications for the app
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eMarketer. (June 5, 2021). Reactions of smartphone users in the United States when receiving too many push notifications from mobile apps as of June 2021 [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/1242709/us-too-many-push-notifications-users-reaction/
eMarketer. "Reactions of smartphone users in the United States when receiving too many push notifications from mobile apps as of June 2021." Chart. June 5, 2021. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/1242709/us-too-many-push-notifications-users-reaction/
eMarketer. (2021). Reactions of smartphone users in the United States when receiving too many push notifications from mobile apps as of June 2021. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/1242709/us-too-many-push-notifications-users-reaction/
eMarketer. "Reactions of Smartphone Users in The United States When Receiving Too Many Push Notifications from Mobile Apps as of June 2021." Statista, Statista Inc., 5 Jun 2021, https://www.statista.com/statistics/1242709/us-too-many-push-notifications-users-reaction/
eMarketer, Reactions of smartphone users in the United States when receiving too many push notifications from mobile apps as of June 2021 Statista, https://www.statista.com/statistics/1242709/us-too-many-push-notifications-users-reaction/ (last visited April 20, 2025)
Reactions of smartphone users in the United States when receiving too many push notifications from mobile apps as of June 2021 [Graph], eMarketer, June 5, 2021. [Online]. Available: https://www.statista.com/statistics/1242709/us-too-many-push-notifications-users-reaction/
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