Google Display Network ads median CTR worldwide 2018-2020

Published by Statista Research Department, Jan 10, 2023
In the first quarter of 2020, Google's Display Network (GDN) advertising clickthrough rate (CTR) stood at 0.47 percent, down from 0.8 percent in the corresponding quarter of 2019. Since the last quarter of 2018 the GDN CTRs have been falling, with the exception of the fourth quarter of 2019 when the figure saw a temporary spike to 0.69 percent.

Google Display Network (GDN) advertising median clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 1st quarter 2020

Loading statistic...

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

February 2021

Region

Worldwide

Survey time period

Q2 2018 to Q1 2020

Supplementary notes

Figures for periods prior to Q1 2019 come from previous reporting.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Google "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Google

Company financials

7

Benchmark

7

Segments

6

Search

7

YouTube

5

Google Play

6

Government

6

Environmental impact

6

Further related statistics

2

Further Content: You might find this interesting as well

Statistics

Topics

GoogleSmartphonesInternet usage worldwideAndroidDigital advertising in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu