Google Display Network ads median CTR worldwide 2018-2020

Published by Statista Research Department, Jan 10, 2023
In the first quarter of 2020, Google's Display Network (GDN) advertising clickthrough rate (CTR) stood at 0.47 percent, down from 0.8 percent in the corresponding quarter of 2019. Since the last quarter of 2018 the GDN CTRs have been falling, with the exception of the fourth quarter of 2019 when the figure saw a temporary spike to 0.69 percent.

Google Display Network (GDN) advertising median clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 1st quarter 2020

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Release date

February 2021

Region

Worldwide

Survey time period

Q2 2018 to Q1 2020

Supplementary notes

Figures for periods prior to Q1 2019 come from previous reporting.

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