Female online spending power China 2024

Published by
Xin Ou,
Jun 12, 2024

In January 2024, around 40.5 percent of female consumers spent between 1,000 and 1,999 yuan online, showing a slight increase from the same period in the previous year. By contrast, only 5.7 percent of female online shoppers spent less than 300 yuan that month.

Online spending level of female consumers in China as of January 2024 (in yuan)

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Release date

March 2024

Region

China

Survey time period

January 2024

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of June 2024). 

Percentages may not total 100 due to rounding.

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