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Change on ways to shop online compared to before coronavirus in China 2020
According to a survey on online shopping in China, the usage of live streaming e-commerce grew by 6.3 percent among respondents during the COVID-19 outbreak. Meanwhile, shopping via short videos increased by 2.6 percent compared to before the pandemic. Douyin (known as Tik Tok globally) and Kuaishou were two popular short video platforms among Chinese online shoppers.