The telecommunications operator MTS spent the highest budget on performance advertising in Russia in 2020, exceeding 1.7 billion Russian rubles. It was followed by TCS Group Holding, whose subsidiary was Tinkoff Bank. Performance advertising refers to a pricing model where advertisers pay for measurable results. For instance, the corporation Sber spent over 612 million Russian rubles on real-time bidding (RTB), where advertisers purchase ads by bidding for placements shown to their targeted audience in auctions.
Spending on performance advertising in Russia in 2020, by company and segment
(in million Russian rubles)
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Adindex. (March 30, 2021). Spending on performance advertising in Russia in 2020, by company and segment (in million Russian rubles) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1242389/leading-performance-advertisers-russia/
Adindex. "Spending on performance advertising in Russia in 2020, by company and segment (in million Russian rubles)." Chart. March 30, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1242389/leading-performance-advertisers-russia/
Adindex. (2021). Spending on performance advertising in Russia in 2020, by company and segment (in million Russian rubles). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1242389/leading-performance-advertisers-russia/
Adindex. "Spending on Performance Advertising in Russia in 2020, by Company and Segment (in Million Russian Rubles)." Statista, Statista Inc., 30 Mar 2021, https://www.statista.com/statistics/1242389/leading-performance-advertisers-russia/
Adindex, Spending on performance advertising in Russia in 2020, by company and segment (in million Russian rubles) Statista, https://www.statista.com/statistics/1242389/leading-performance-advertisers-russia/ (last visited November 21, 2024)
Spending on performance advertising in Russia in 2020, by company and segment (in million Russian rubles) [Graph], Adindex, March 30, 2021. [Online]. Available: https://www.statista.com/statistics/1242389/leading-performance-advertisers-russia/
