Most popular radio ad formats in Russia 2019-2020

Published by Statista Research Department, May 11, 2022
Placing spots during commercial breaks was the most popular radio advertising format used by Russian companies in 2019 and 2020, as per 93 percent of survey participants. Furthermore, more than one half of advertisers sponsored regular radio broadcasts, such as news or weather programs, to interact with the audience.

Which of the following radio advertisement placement formats have you used in 2019-2020?

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

April 2021

Region

Russia

Survey time period

2021

Number of respondents

70 respondents

Special properties

Advertisers with budgets up to 20bn RUB

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The original question was worded by the source as follows: "Какие из перечисленных форматов размещения на радио Вы использовали в 2019-20 гг?"

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Radio industry in the United Kingdom (UK) "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Radio industry in the United Kingdom (UK)

Market Overview

7

Consumption habits

4

Digital audio

5

Commercial radio

4

BBC radio

6

Advertising

5

Podcasts

6

Further related statistics

3

Further Content: You might find this interesting as well

Statistics

Topics

Radio industry in EuropeRadio IndustryOnline radio in the United StatesMedia usage in the United StatesRai (Radiotelevisione Italiana)
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.