Most Russian advertisers with budgets up to 20 billion Russian rubles used the radio channel in their advertising campaigns every or almost every months, according to a survey from 2021. Furthermore, nearly one quarter of respondents named a frequency of every three to four months.
How often do you use radio in your advertising campaigns?
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Russian Association of Communication Agencies. (April 5, 2021). How often do you use radio in your advertising campaigns? [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1242282/radio-ad-usage-frequency-in-russia/
Russian Association of Communication Agencies. "How often do you use radio in your advertising campaigns?." Chart. April 5, 2021. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1242282/radio-ad-usage-frequency-in-russia/
Russian Association of Communication Agencies. (2021). How often do you use radio in your advertising campaigns?. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1242282/radio-ad-usage-frequency-in-russia/
Russian Association of Communication Agencies. "How Often Do You Use Radio in Your Advertising Campaigns?." Statista, Statista Inc., 5 Apr 2021, https://www.statista.com/statistics/1242282/radio-ad-usage-frequency-in-russia/
Russian Association of Communication Agencies, How often do you use radio in your advertising campaigns? Statista, https://www.statista.com/statistics/1242282/radio-ad-usage-frequency-in-russia/ (last visited July 03, 2024)
How often do you use radio in your advertising campaigns? [Graph], Russian Association of Communication Agencies, April 5, 2021. [Online]. Available: https://www.statista.com/statistics/1242282/radio-ad-usage-frequency-in-russia/