According to a survey conducted in August 2020, nearly 60 percent of Chinese respondents from the lower-tier market said they spent below 1,000 yuan on FMCG monthly. At the same time, approximately 1.4 percent of respondents stated that they spent more than 5,000 yuan on FMCG a month.
Distribution of monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by spending
Lower-tier cities here refer to tier-3 cities and below.
The survey was conducted among 54.96 percent male respondents and 45.04 percent female respondents. More than 90 percent of the respondents aged between 21 and 50 years.
Around 75.72 percent of respondents received secondary education or below. Around 75.12 percent of respondents earned monthly salary of 5,000 yuan or below.
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CBNData. (September 28, 2020). Distribution of monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by spending [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1241869/china-monthly-expenditure-on-fmcg-among-lower-tier-city-residents/
CBNData. "Distribution of monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by spending." Chart. September 28, 2020. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1241869/china-monthly-expenditure-on-fmcg-among-lower-tier-city-residents/
CBNData. (2020). Distribution of monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by spending. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1241869/china-monthly-expenditure-on-fmcg-among-lower-tier-city-residents/
CBNData. "Distribution of Monthly Expenditure on Fast-moving Consumer Goods (Fmcg) among Consumers from Lower-tier Market in China as of August 2020, by Spending." Statista, Statista Inc., 28 Sep 2020, https://www.statista.com/statistics/1241869/china-monthly-expenditure-on-fmcg-among-lower-tier-city-residents/
CBNData, Distribution of monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by spending Statista, https://www.statista.com/statistics/1241869/china-monthly-expenditure-on-fmcg-among-lower-tier-city-residents/ (last visited December 04, 2024)
Distribution of monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by spending [Graph], CBNData, September 28, 2020. [Online]. Available: https://www.statista.com/statistics/1241869/china-monthly-expenditure-on-fmcg-among-lower-tier-city-residents/
